Spray it and let it dry, instead of rubbing wrist together after applying perfume.
Why it matters ? Friction creates friction heat. This heat crushes the delicate top notes(like citrus or light florals) and forces the perfume straight into the heavy base notes. Rubbing essentially “ruins” the complex story the perfume is trying to tell on their skin.
THE FIX :Simply spray, dab gently if they must, and let the air naturally dry the juice